Session #1: How We Can Keep Up with Cybercriminals’ Evolving Business Models
Cyber-criminals are constantly innovating new ways to monetize data. This talk will review the criminal ecosystem and business models used to transition data into dollars. We will review trends like when credit cards became harder to get they went after gift cards; next they went after customer reward programs. Finally, we will cover how defenders can disrupt hacker business models.
Presenter: Steve Winterfeld
Session #2: Detecting, Disrupting, and Destroying Ad Fraud
Digital advertising has grown into a multi-billion dollar industry. Unfortunately, fraudsters have deployed bots to fake human interactions and subvert this industry and corrupt the underlying data. Utilizing the massive "3ve" fraud as a starting point, bot hunter Michael Tiffany of White Ops and former federal prosecutor Chris Ott discuss how to detect, disrupt, and destroy ad fraud.
Presenters: Christopher Ott, Michael Tiffany
This webcast is sponsored by Akamai. Akamai secures and delivers digital experiences for the world’s largest companies, keeping apps and experiences closer to users — and threats far away.