Masha Sedova

Senior Director, Trust Engagement, Salesforce

Masha Sedova is the Senior Director of Trust Engagement at Salesforce. She has built a team that drives a secure mindset amongst all employees using user security behavior testing and data analytics paired with elements of gamification and positive psychology. The scope of her work runs the gambit of general awareness such as phishing and reporting activity to secure engineering practices by developers and engineers. She and her team have built security simulations, MOOCs, company-wide competitions and custom lab environments to drive effective learning of vital security behaviors. Her efforts have culminated in a security program that is altering the way Salesforce’s employees, customers, partners and large corporations approach security.

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