Petek Unsal began as an arts major. After she completed her MBA, she got hired by Google in 2010. Her journey led her to the product development world of machine learning where she coordinated engineering efforts to fight “bad ads” in AdWords. Later, she joined Google Analytics to learn how Big Data and privacy by design lead to better products. Today, Unsal is a Security Strategist and develops risk assessment frameworks that combine cyber and physical security aspects. She has been awarded eight times by her company for special achievements—three in 2019 for her work in this sector. In May 2019, Unsal earned a master’s degree in cybersecurity from Brown University. She is a Crisis Counselor at crisistextline.com, lives in New York and enjoys skiing, jazz and krav maga in her free time.