Jim A. Shields

Creative Director, Twist & Shout Media Ltd

Jim Shields makes fun of Information Security. That’s why people take him so seriously when it comes to user awareness and behaviour. After 25 years running a successful independent film production company, he’s learned a thing or two about what makes people tick, and more recently (say, 11 years) he’s applied the dynamics of comedy to the problem of getting the attention of employees, and persuading them to change their ways. He has created security awareness campaigns for Barclays, Sony, Warner bros (three years running), Alcatel-Lucent, News International, Symantec, Verizon and Estee Lauder – among others. Two years ago he created “Restricted Intelligence” – the world’s first sitcom about information security, now used worldwide by some of the biggest brands on the planet. His campaigns have won awards in both the security industry and the communications world, and he practices improvised comedy whenever he can because he believes everyone should “put themselves in harm’s way” at least once a month. Jim lives in leafy north-west Leicestershire, with his long-suffering wife and two hilarious young children.

    From Awareness to Engagement: How to Think Like a Marketer & Turn Employees Into Best Defence
    From Awareness to Engagement: How to Think Like a Marketer & Turn Employees Into Best Defence