From Awareness to Engagement: How to Think Like a Marketer & Turn Employees Into Best Defence

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Jim Shields makes fun of information security - for a living. Don't worry though - he's using this talent as a force for good within our noble industry. Through his unorthodox work he's helping companies all over the world engage users and help them understand their role in keeping their employers safe from all sorts of data security threats.

Find out how some big names actually run effective awareness campaigns, and how to avoid the trap of thinking you’re doing something whilst not even moving the needle. Practical examples will be included, as well as handy tips on how you can find free resources you can use on your first day back at work.

Jim A. Shields

Creative Director, Twist & Shout Media Ltd

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