The Art of the Nudge, Cheap Ways to Steer User Behavior


Posted on in Presentations

Manipulating human behavior is one of the oldest learned crafts of any civilization. The question “How do I get one person to do something I want them to do?” is fundamental to altering human behavior for our purposes. This session will teach attendees to become effective choice architects to nudge employees to choose a secure pathway when presented with a choice.

Learning Objectives:
1: Understand what a nudge is and how it can be effective in altering human behavior.
2: Learn how to identify problems useful for addressing with a nudge.
3: Understand how to architect an effective nudge to alter behavior to act in a secure way.

Pre-Requisites:
Social engineering would a helpful concept for attendees to understand.

Participants
Dr. Branden Williams

Participant

Director, Cyber Security, Union Bank

security consulting security awareness practitioner perspectives policy management ethics


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