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Quick Look: Drive Revenue by Protecting Customer Privacy: Progress and 2017 Predictions

Forrester security research leader Laura Koetzle will showcase firms' progress with the ways to make money with contextual privacy introduced at RSA Conference 2016. Select marketers personalize products and differentiate with privacy, and customer privacy products flourish. But the monetization of customer data with consent lags. We'll examine why, and predict new routes to revenue for 2017.

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Laura Koetzle Vice President and Group Director, Forrester Research

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