Samantha Davison is a Security Engineering Manager at Snap Inc. where she combats spam and abuse, designs security products, and leads security education and awareness efforts for employees and users. Before Snap, Davison designed and implemented security awareness programs at Uber and over a dozen Fortune 500 companies. She presents at conferences around the world, leads roundtable discussions for security professionals on security awareness, and has been featured in several major publications. Davison holds a master’s degree in security technologies, where, as part of her academic research, she conducted an extensive comparison of security awareness programs, determining critical success factors in the effectiveness of the programs.