Ruby Zefo joined Uber in 2018 to serve as its first Chief Privacy Officer. Ruby is responsible for the development and implementation of privacy standards, procedures, and processes in every market where Uber operates. She is also a member of IAPP’s Board of Directors and serves as Secretary. Ruby began her law career at Fenwick & West LLP, specializing in litigation. She later joined Sun Microsystems, Inc., specializing in licensing, marketing, and trademark law. Prior to joining Uber, Ruby served as Vice President and Chief Privacy & Security Counsel at Intel Corporation. Ruby has a B.S. in Business Administration from the University of California at Berkeley, and a J.D. from Stanford Law School. She is a frequent speaker on legal practice and leadership topics.