Ranjeet Tayi is a product designer and Ux strategist with 15 years experience crafting world-class Ux for enterprise/cloud data management products with the human-centric approach. He currently leads the Ux team for Informatica Data Security Products. He started his career as a Design Entrepreneur, co-founded Mind Visions and later worked with SumTotal, Cognizant and Pure IT Usability Research. He co-founded Ignite Hyderabad and is Co-Curator for UX India and UsabilityMatters.Org. He mentors startups and shares design happiness by speaking at conferences and leading workshops. Graduated in Design Management from Grow, USA, he also holds a master’s degree in philosophy (M.Phil.) in mass communication, master’s degree of arts in advertising and an advanced diploma in multimedia.