Joe Hubback

Joe Hubback is the author of the Cybersecurity Technology Efficacy: Is Cybersecurity the new Market for Lemons? 2020 report. He is also in the founding leadership team of ISTARI, where he runs their EMEA business and is also Global MD of the ISTARI Academy. Hubback is a former McKinsey & Company partner, where he helped establish and lead the cybersecurity practice and has spent his career in technology and engineering environments running a number of businesses across Northern Europe.