Doug Hubbard

Doug Hubbard is the inventor of the Applied Information Economics (AIE) method and founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in Business, The Failure of Risk Management: Why It’s Broken and How to Fix It and his latest book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. He has sold over 100,000 copies of his books in five different languages. Hubbard’s consulting experience and financial analysis totals over 25 years and spans many industries including insurance, banking, utilities, federal and state government, entertainment media, military logistics and manufacturing.