Achieving e-Commerce Success through Effective Internet Security: A Primer for SMEs

  • Wednesday, 20 July, 2016 | 08.00 – 14.30 hrs | Orchid Room 4301

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Asia Pacific is the largest e-commerce region in the world. With 60% of the world's population, exploding smartphone usage and a growing consumer base that is twice as likely to buy online than any other group in the world, Asia is setting the agenda for global online retail. Such growth demands many things, chief among them building trust with consumers, who need to know their online payment transactions are secure. In a 2014 study by Mastercard, 31% of respondents cited security of transactions as a barrier to e-commerce uptake. If you consider that $567 billion was transacted online in the region in 2014, that translates to almost $176 billion in online sales impacted by security concerns. How can SMEs best address security concerns? Where should focus be placed to have maximum impact, both in security measures implemented and in success achieved? How do you even get started? This summit will explore security ramifications and provide critical guidance to SMEs looking to engage in e-commerce securely.

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