Reaching Gen Z: Cybersecurity Outreach with Viral TikTok & YouTube Content

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Engaging the brightest minds of Gen Z is not easy, but viral content on social media like YouTube and Tiktok can reach millions of younger users in a few hours. This session will cover why attendees should learn to use these platforms and share experiences of making viral TikTok and YouTube cybersecurity content that’s useful, educational, and entertaining, which reached 20+ million younger users.

Kody Kinzie


Field Security Researcher, Varonis

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