How to Measure Ecosystem Impacts

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The deployment of the DMARC email security standard is a case study in how to measure the impact of an intervention in the state of security. This session will talk about a project to help the nonprofit Global Cyber Alliance measure the impact of it’s DMARC adoption project, what could be measured, the challenges faced, and takeaways for your own measurement projects.

Learning Objectives:
1: Understand how deploying DMARC protects against BEC.
2: Understand a new approach to measuring a complex problem.
3: Learn what data is missing that might help us as an industry.

Understand phishing, what BEC is, and not be scared of statistics.

Jay Jacobs


Co-founder and Chief Data Scientist, Cyentia Institute

Adam Shostack


President, Shostack and Associates

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