Justify Your Attendance

Let management know why RSAC 2021 is so important.
To you. To your organization.
The benefits of attending RSA Conference are many. But how do you convince management that it’s a worthy investment of time and resources? We can help.

So, why should you attend?

Broaden your knowledge. With well over 200 traditional and interactive sessions, covering a wide range of topics, you’ll learn about the newest, most pressing trends, threats and solutions that you can apply right away in your job. Plus, if you’re a member of an organization that provides CPE credits, many of the sessions will allow you to earn them.

Network. Network. Network. There will be plenty of entertaining and informative opportunities to interact with peers and experts. You can exchange ideas and best practices with professionals who have encountered similar issues and gain new perspectives on problem solving. We offer a variety of formats, from small group discussions focused on pre-set topics to one-to-one free-form chats.

Meet with exhibitors. The Digital Expo opens the door to the latest cybersecurity technology from some of the world’s leading vendors. Arrange meetings and demos with dozens of exhibitors. Explore cutting edge start-ups in the Early Stage Expo. Attend briefings and sponsor sessions. You’ll come away with a better understanding of the immense range of solutions that are available to you.

To help your boss understand the value of RSA Conference, we’ve provided a business justification letter template. It’s a breakdown of the Conference’s key selling points and other details we think will show management how beneficial the Conference is to you and your organization. Simply copy and paste this letter into an email to start the conversation with your boss.


 
Subject: Request to Attend RSA Conference 2021

Dear [Decision Maker Name],

RSA Conference 2021 takes place May 17–20. The Conference offers four days of educational training from experienced industry practitioners. It is widely regarded as the world’s leading forum for cybersecurity professionals like me. Therefore, I would like to request approval to attend, as I believe it will further develop my technical skills and build knowledge around new security innovations and shared best practices.

The Conference offers comprehensive, cutting-edge educational sessions presented by leading industry speakers. It covers a number of critical security issues and emerging concepts facing our organization.

Because RSAC 2021 is entirely virtual, there will be no travel expenses. The only cost of attendance will be an All Access Pass, which is available for $795.

If I attend, I’ll participate in:
  • Over 20 hours of educational sessions. This year’s program includes session presentations touching on several important topics for us. There are over 200 traditional sessions covering a wide variety of tracks – for example: Analytics, Intelligence and Response, Hackers and Threats, Policy and Government, Professional Development and Personnel Management, Securing the Remote Workforce, just to name a few.
  • Opportunities to understand the latest trends from industry leaders and guest speakers as well as learn firsthand about actual experiences from seasoned practitioners.
  • Networking events that will allow me to raise our profile and develop relationships and contacts with experts, vendors, and peers.
  • A Digital Expo where I can access key sponsors. I can arrange virtual meetings and product demos with companies who offer technologies that might benefit our organization.
Payback: Our ROI
I believe the insights learned by attending RSA Conference can help avert costly information security scenarios. According to IBM, the average cost of a data breach in 2020 was $3.92 million. The cost of an All Access Pass seems a small price to pay for actionable intelligence to help our business combat information security risk and the reputational damage that results from even a minor compromise.

When RSA Conference concludes, I will compile a short presentation covering speakers’ presentation notes, useful vendor product information, networking discussions had, and a proposal for implementing new ideas that will benefit our team.

To benefit from the current price, I need to register soon, so I appreciate a quick response. Thank you for your consideration.

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