You want to attend RSA Conference 2020, and we know it will pay off in so many ways. But your manager may need some convincing. No need to worry, though, because we’ve got that covered for you.
Below is a Business Justification Letter template that outlines the benefits of attending RSAC 2020—not just for you as a cybersecurity professional but for your entire organization as well. Simply copy and paste the following copy into an email or a Word document, customize as needed, and let it do all the talking for you.
Subject: Request to Attend RSA Conference 2020
Dear [Decision Maker Name],
RSA Conference 2020 takes place at the Moscone Center in San Francisco February 24 – 28. The Conference offers five full days of educational training from experienced industry practitioners and is widely regarded as the world’s leading forum for cybersecurity professionals. Therefore, I would like to request approval to attend so I can gain an understanding of the latest industry issues and best practices that will help keep our organization ahead of the latest cyberthreats.
If I attend, I will have an unparalleled opportunity to learn about critical and emerging cybersecurity issues facing our organization through:
- Hundreds of expert-led sessions and keynotes covering a wide range of topics
- An in-depth look at the latest trends from industry leaders, plus end-user experiences shared by seasoned practitioners
- Hands-on demos of the latest products and solutions from more than 700 exhibitors
- High-level networking opportunities that will allow me to develop important relationships and contacts with vendors and other experts while raising our company’s profile
The approximate investment for my attendance is as follows (complete the information as appropriate):
|Meals (5 days at $XXX)||$XXX|
|Full Conference Pass (for 5 days)||$XXX*|
*Cost varies depending on the registration discount period
Payback: Our ROI
I believe attending RSAC 2020 will provide the insights needed to protect our organization against costly cyberattacks and regulatory fines. The average cost of cybercrime globally for an organization is $13 million**, which quickly puts the cost of my attendance into perspective.
I need to register by [date] to benefit from the current discount, so I would appreciate a timely response. Thank you for your consideration.
[Add standard sign-off]
Justify Your Attendance FAQs
You know why you want to attend RSAC 2020, and so do we. But upper management may have some questions before they’re ready to get on board. So, here are a few that might come your way—and handy answers to keep in mind.
Q. Why do you need a Full Conference Pass?
A. A Full Conference Pass gives me access to everything that RSAC 2020 has to offer—which means I can maximize my experience and the time away from the company. Plus, with hundreds of sessions covering all aspects of cybersecurity, hands-on demos of the latest solutions from more than 700 exhibitors and countless valuable networking opportunities, there’s really no way to take advantage of all this content in less than five days.
Q. Is this conference worth the money?
A. Yes. A Full Conference Pass is between $1,795 and $2,895 depending on the discount period—so the sooner I register, the more affordable it will be. Compare that to the $13 million average cost of a single cyberattack, especially when considering that threats grow every year. And even a relatively minor cybersecurity issue can damage a company’s reputation, which is costly in its own way.
Q. Why not watch some webinars instead? Why do you have to attend a conference in person?
A. Webinars can’t replace the real access to industry leaders who will be at RSAC 2020 and the timely insights that they provide. Plus, the interactive teaching sessions, hands-on product demos and networking opportunities are valuable aspects of learning that I can only get from an in-person experience.
Q. How will it benefit the company if you attend?
A. Cybersecurity isn’t just a concern for the IT department anymore. It’s a part of almost every aspect of business. What I learn at RSAC 2020 will help strengthen our company from multiple standpoints. And once I’m back, I’ll be happy to meet with the whole team and share my newfound understanding of the emerging issues that we all need to be aware of.
Q. What about attending other cybersecurity conferences instead?
A. RSA Conference is considered the most comprehensive cybersecurity event in the world. It draws the most respected industry experts and thought leaders who share the latest and most valuable information. Plus, it provides both regional and global perspectives—so I really will learn everything our company needs to know at RSAC 2020.