The Economics of Online Identity: 6 Buzzwords to Impress your Boss

This session explores the host of vexing economic phenomena preventing markets from doing what many of us would like them to do in identity. Through demonstrations, a description of how human behavior impacts online choices, and presentation of case studies, attendees will learn about the apparent stubbornness of markets, and will walk away with improved tools to analyze and describe market forces.



Michael Garcia Deputy Director, NSTIC, National Institute of Standards and Technology

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