Quick Look: Five Ways to Drive Revenue by Protecting Customer Privacy

Today, most firms invest just enough in privacy to avoid fines. But a shift has begun: 33% of U.S. online adults have canceled a transaction due to privacy concerns. Forrester security research leader Laura Koetzle will show five ways to make money with privacy: 1) attract customers, 2) personalize services, 3) charge more for privacy features, 4) monetize data with consent, 5) productize privacy.



Laura Koetzle Vice President, Group Director, Forrester Research

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