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Market Development Manager

Intrinsic ID – SUNNYVALE, CA, United States - Published On 4/10/18


The Market Development Manager will apply an acumen for assessing market segments to identifying potential opportunities for strategic entry based on Intrinsic ID’s value proposition.

- Conduct worldwide market and segment research/analysis to identify new IoT markets and accompanying customer requirements
- Develop a targeted, long-term business strategy for the identified new market segments
- Identify and develop the company’s unique selling propositions and differentiators for targeted market segments
- Identify target customers, and help identify key stakeholders within their organizations
- Present to and consult with Intrinsic ID management on business trends with a view to developing new services, products and distribution channels
- Identify opportunities for campaigns and services which will lead to an increase in sales
- Present market/business development training and mentoring to sales organization and other internal staff

Required experience and skills
- MS in an engineering or science discipline required, with MBA highly desired
- Minimum 10 years professional experience
- At least 3 years’ experience in IoT. Market development specialization in at least one large IoT vertical (e.g. industrial, smart city, automotive)
- Experience with embedded security IP/solutions a strong plus
- Ability to assimilate vast market data into actionable direction
- Ability to work independently with minimum direction
- Analytical nature to develop quantitative segment assessment models

Soft skills
- Entrepreneurial spirit with an open mind
- Able to think outside the box, to find unexpected ways to solve problems or meet requirements
- Dynamic drive to contribute to building a company
- Professional disposition: able and willing to work in a team of motivated professionals and to take responsibility for own tasks within the team
- Organizational skills and excellent problem-solving abilities

At Intrinsic ID, you will work in a multi-cultural and technically challenging environment. Since Intrinsic ID is present in three geographies, occasional overseas travel is part of the job.

If you are interested, send your resume with cover letter to: careers[at]

Screening policy
All applicants responding to this vacancy are subject to administrative screening. Depending upon the vacancy, the screening may consist of any of the following checks: verification of references, authenticity of identification documents and diploma(s) and receipt of a Certificate of Good Conduct (or equivalent). Further assessment of the skills applicable to the vacancy may also be required.

About Intrinsic ID
Intrinsic ID is a high-tech security company that spun out from Philips. We develop, market and sell truly unique security products based on the unique silicon fingerprint of a chip. As a leader in this field we provide the root of trust, authentication and key management solutions to blue chip semiconductor companies and OEMs in the mobile, IoT, embedded and government markets. Our headquarters are in Silicon Valley with an R&D team in Eindhoven, The Netherlands. Currently we are seeking highly motivated individuals to help us grow our company and further expand our product portfolio to provide ubiquitous security for the connected world.

Contact information (job location)
Intrinsic ID
710 Lakeway Drive, Suite 100
Sunnyvale, CA 94085

What we offer at Intrinsic ID
- Competitive salary and benefits
- Career development opportunities in a fast-growing company
- Diverse and challenging task in a dynamic workplace
- An excellent working atmosphere
- The opportunity to be part of a team with unparalleled technical expertise in hardware and software securtiy

How to Apply

If you are interested, send your resume with cover letter to: careers[at] Further information available on the Intrinsic ID website:

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