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Director, Marketing - Americas

MobileIron – MOUNTAIN VIEW, AL, United States - Published On 11/27/18


MobileIron is on the cutting edge of the mobile revolution and the secure foundation of modern work. Think of the way you work today and the importance of the safety of your data. With today’s distributed workforce, it’s imperative that we can access our devices and data safely, anytime, anywhere. MobileIron provides that peace of mind to organizations and their employees. Chosen by over 17,000 global enterprises, MobileIron is the leading standalone Unified Endpoint Management (UEM) provider as noted by analyst firms, Gartner and IDC.

The Marketing Director, AMERICAS is a dynamic, energetic and organized leader. You will manage the activities and performance of regional marketing programs and campaigns to support the field in achieving quarterly pipeline and billing targets. In addition to regional sales and channel enablement, you will create and execute high-performing demand generation marketing programs and campaigns that deliver maximum impact and ROI for the AMERICAS sales teams. This role will involve travel to support regional events, deal support, company meetings, and general team management requirements. In addition, you will manage a remote team.

Create and own the strategy for Americas Marketing, aligning closely with key stakeholders (in sales, channel, and across marketing) to determine the most effective mix of programs for the region to deliver results and ROI.
Run a nimble marketing organization that can quickly adapt to data insights and new market opportunities,
Lead a high-performing team to execute impactful field and channel marketing programs that drive results.
Collaborate with the Global Demand Generation and Product Marketing to plan and execute regional demand programs that reflect local requirements
Drive co-marketing activities with our key channel, OEM, operator, and ecosystem partners in the region
Manage the AMERICAS marketing budget and ensuring all regional programs are supported with consistent reporting and marketing metrics
Assist with training internal sales teams, sales reps, and customer-facing staff on marketing programs and plans
Set the regional marketing targets and KPIs in coordination with sales and marketing leadership
Communicate regional requirements and nuances to the broader marketing team

8-12 years professional work experience in B2B marketing, preferably in the SaaS or enterprise software markets, much of this in Field Marketing
Proven experience owning an end-to-end regional marketing plan with accountability for results.
A minimum of 3 years leading teams, including remote members
Ability to create strategic field marketing strategies and execute them successfully
Proven ability to build marketing programs that build pipeline that demonstrate strong ROI
Experience going to market with and through partners
Strong people and process management skills
Ability to work collaboratively and to build strong working relationships across departments and functions
Excellent oral and written communication skills
Measurement-focused and data-driven
Experience working within and other marketing automation platforms
Excited to work in a fast-paced, dynamic environment and to manage multiple projects at once
Location: Mountain View, CA OR Austin, TX OR preferably located on the West Coast

* We are an EEO/AA Employer. Protected veterans and individuals with disability encouraged to apply.

How to Apply

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