Stuck in a rut of phishing click and reporting rates month after month? Most awareness programs are lather, rinse, repeat. “New ideas” are mostly new-ish ways of saying the same thing to disengaged employees over and over again, using the same channels. We need new messages, new tools and new metrics. Let’s discuss leveraging the latest marketing tools and techniques for security awareness.
Learning Objectives: 1: New metrics—learn new ways to measure engagement. 2: New tools—leverage tools traditionally used in marketing and comms. 3: New messages—learn how to engage people who just don’t care about security.