Security is a necessary cost of doing business. Companies must create secure software, ensure the software they are using or buying is secure and allow for secure interactions with customers. Rather than minimizing the cost of security, companies view security as a strategic part of their business. Secure software is more than a redline on the balance sheet, they provide a competitive advantage.
Learning Objectives: 1: Learn the cost of breach in lost sales and trust. 2: Understand how increased trust can boost sales and speed up sales cycles. 3: Learn how consumers spend more online when they have high digital trust.