Trust and safety should be our new industry goal, argues Keren Elazari, Analyst, Author and Senior Researcher at Blavatnik Interdisciplinary Cyber Research Center, Tel Aviv University. No longer is it just about protecting our credit card data, our Facebook friends or unlocking our private and most intimate wishes. While this continues to be important, we need to focus on securing our new modern, connected way of life.

The future of cyber security is about trusting the products that we have come to rely on in our current way of life. It is about moving beyond the fear rampant in the industry today. Elazari suggests that hackers can actually change the world serving as the immune system for the Internet of Things (IoT). While hackers traditionally have a bad reputation for wreaking havoc, many have heard Elazari's rallying cry and want to help secure the connected devices we have come to rely on.

Elazari cites Barnaby Jack as a prime example. During RSAC a few years ago, Jack gave a live demo of breaking into an embedded insulin pump which ended up influencing how medical device manufactures address security.

Do hackers and researchers really spark the solution to the vulnerabilities they uncover? Elazari presents examples of companies like Tesla, who encourage and invite hackers to reveal security vulnerabilities. She asks, can hackers demonstrate the threat to spark the solution? Can hackers truly save the day and change the world?