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This session will explore how startups can engage with the media. Rob Sloan will give tips on presenting story ideas, share insight on how newsrooms work and what companies can expect from journalists, and talk about how to become an expert source for newspaper articles, webinars and conferences.

Learning Objectives:
1: Learn how startups can engage with the media.
2: Gain insight into how newsrooms work and what companies can expect from journalists.
3: Learn how to become an expert source for newspaper articles, webinars and conferences.
Presenters