Mark Jaffe, CEO at Allure Security will talk about how the cybersecurity market has seen several “X-detection-and-response” (xDR) technologies emerge in recent years, including ones for endpoint (EDR), managed detection and response (MDR) and managed network detection and response (MNDR). But data loss detection and response, or DDR, blazes a new trail for a “DR” technology by focusing on the protection of data itself; more specifically, business documents, whether produced within a Microsoft Office environment (Word, Excel, PowerPoint and so on), as a PDF, or by other software platforms such as CAD/CAM software.