John Elliott is a pragmatic cybersecurity, payments and privacy specialist. He is a passionate advocate for the integration of cybersecurity with business objectives at both a personal and organizational level. His current research aims to improve cybersecurity assurance in contractual and regulatory relationships. Previously Elliott worked at Visa Europe where he was a member of the executive and technical working groups of the Payment Card Industry Security Standards Council and actively contributed to the development of many PCI standards including PCI DSS. He is a Chartered Fellow of the BCS, holds professional certifications in risk, privacy and security, and is a Pluralsight Author.