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USA 2019 onDemand / Track: Human Element

The Art of the Nudge, Cheap Ways to Steer User Behavior

Tuesday, Mar 05 | 1:00 PM – 1:50 PM

Summary

Manipulating human behavior is one of the oldest learned crafts of any civilization. The question “How do I get one person to do something I want them to do?” is fundamental to altering human behavior for our purposes. This session will teach attendees to become effective choice architects to nudge employees to choose a secure pathway when presented with a choice.Learning Objectives:1: Understand what a nudge is and how it can be effective in altering human behavior.2: Learn how to identify problems useful for addressing with a nudge.3: Understand how to architect an effective nudge to alter behavior to act in a secure way.Pre-Requisites:Social engineering would a helpful concept for attendees to understand.

Topics: Human Element

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