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Hacker Marketing Strategy: How Cybercriminals Promote for Press and Profit

  • Wednesday, March 2, 2016 | 9:10 AM – 10:00 AM | North | Room: 130

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Attackers are scooping vendors by conducting their own outreach about their threats or campaigns, to grow of their businesses. Historically, security vendors, researchers and marketers have raced to publicize their analysis and discoveries, to demonstrate prowess to the market and buyers. This talk will examine the inner workings of the hacker marketing model, and what this means for defenders and vendors.

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