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When Attackers Want Your IP: Valuing and Guarding Prized Business Assets

  • Wednesday, March 2, 2016 | 10:20 AM – 11:10 AM | West | Room: 2014

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Some estimate that intangible assets—IP being the largest component—drive over 80% of an organization’s value. The prospect of IP theft highlights the need for a risk-based strategy to protect the business against targeted threats. Using IP as an example, this session offers a model to gauge the potential impact of a cyberattack that can help guide decisions on cyber-program investments.

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