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Stop Selling and Start Marketing Your Information Security Program

  • Thursday, April 23, 2015 | 1:30 PM – 1:50 PM | North | Room: RSAC TV at 134

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How effective is your InfoSec program, really? Learn how a single change in approach and attitude to your Infosec Awareness program can have dramatic effects on your organization's security stance. See how professional marketers focus on lifestyle rather than products, and understand how you can apply that to your own program with dramatic effect, driving high levels of engagement and support.

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