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Avoiding the 'Creepy Factor' in Biometric and Other Technologies

  • Friday, April 24, 2015 | 10:10 AM – 11:00 AM | West | Room: 3008

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"Target Knows Teen Girl is Pregnant Before Her Father" was the headline of a famous New York Times article about how the retailer deduced a girl's status from her online purchases. It was widely cited as an example of consumer pushback against techno-creepiness. Soon, stores might grab DNA from the pinpad and analyze it. Will consumers think that's cool or creepy? We'll explore the key factors.

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