Avoiding the 'Creepy Factor' in Biometric and Other Technologies
"Target Knows Teen Girl is Pregnant Before Her Father" was the headline of a famous New York Times article about how the retailer deduced a girl's status from her online purchases. It was widely cited as an example of consumer pushback against techno-creepiness. Soon, stores might grab DNA from the pinpad and analyze it. Will consumers think that's cool or creepy? We'll explore the key factors.