Avoiding the 'Creepy Factor' in Biometric and Other Technologies

  • Friday, April 24, 2015 | 10:10 AM – 11:00 AM | West | Room: 3008

View all Sessions

"Target Knows Teen Girl is Pregnant Before Her Father" was the headline of a famous New York Times article about how the retailer deduced a girl's status from her online purchases. It was widely cited as an example of consumer pushback against techno-creepiness. Soon, stores might grab DNA from the pinpad and analyze it. Will consumers think that's cool or creepy? We'll explore the key factors.


This document was retrieved from on Mon, 24 Oct 2016 06:28:50 -0400.
© 2016 EMC Corporation. All rights reserved.