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From the Battlefield: Managing Customer Perceptions in a Security Crisis

  • Tuesday, April 21, 2015 | 3:30 PM – 4:20 PM | West | Room: 3005

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A response playbook cannot be an afterthought; how companies choose to communicate with customers during a security incident can turn a situation from bad to worse. The approach needs to address a variety of audiences in a few elegant brush strokes. Drawing on 18 years of cyber-incident experience, this data-driven session gives attendees insights and tools to build their own crisis capabilities.

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