Adversary ROI: Why Spend $40B Developing It, When You Can Steal It for $1M?
The security community has spent years on failed approaches to Return On Investment (ROI) on security offerings and Return On Security Investment (ROSI). It’s failed as it evaluates from the wrong perspective. This session flips ROI on its head, looking from the adversary’s perspective. We’ll introduce an “Adversary ROI” model, and show how it can change how you evaluate cyber security investment.