Patrick Barwise

Emeritus Professor of Management and Marketing, London Business School

Patrick Barwise is emeritus professor of management and marketing at London Business School, chairman of Which?, the UK’s leading consumer organisation, and a visiting fellow at the Reuters Institute for the Study of Journalism, Oxford University. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media.

Patrick ’s sessions at Europe 2012

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