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Justify Your Attendance

You want to attend RSA Conference 2019 Asia Pacific & Japan, and we both know it will pay off in so many ways. But your manager may need some convincing. No need to worry, though, because we’ve got that covered.

Below is a Business Justification Letter template that outlines the benefits of attending RSAC 2019 APJ—not just for you as an infosec professional, but for your entire organization as well. Simply copy and paste the following copy into an email or Word document, and let it do all the talking for you.


Subject: Request to Attend RSA Conference 2019 Asia Pacific & Japan

Dear [Decision Maker Name],

RSA Conference 2019 Asia Pacific & Japan takes place 16 – 18 July at Marina Bay Sands in Singapore. The Conference offers three days of educational training from experienced industry practitioners, and is widely regarded as the region’s leading forum for information security professionals. Therefore, I would like to request approval to attend so I can gain an understanding of the latest cybersecurity issues and best practices that will help secure our organization from cyberthreats.

If I attend, I will have an unparalleled opportunity to learn about critical and emerging security issues facing our organization through:

  • Dozens of expert-led sessions and keynotes covering a wide range of relevant topics. I am particularly interested in: [insert track(s) and/or session(s) of interest]
  • An in-depth look at the latest trends from industry visionaries, plus end-user experiences shared by seasoned practitioners
  • Hands-on demos of the latest products and solutions from more than 90 exhibitors, as well as hands-on skill building in Learning Labs
  • High-level networking opportunities that will allow me to develop important relationships and contacts with vendors and other experts while raising our company’s profile

Costs

The approximate investment for my attendance is as follows (complete the information as appropriate):

 Travel costs S$XXX
 Accommodations S$XXX
 Meals (3 days at S$XXX) S$XXX 
 Full Conference Pass (for 3 days) S$700 – S$1,000* 
*Cost varies depending on the registration discount period.  

Payback: Our ROI

I believe attending RSAC 2019 APJ will provide the insights needed to protect our organization against extremely costly cyberattacks. The average cost of a cybercrime globally for an organization is S$17 million**—which quickly puts the price of a Full Conference Pass into perspective.

I need to register by [date] to benefit from the current discount, so I would appreciate a timely response. Thank you for your consideration.

[Add standard sign-off]

**Accenture Ninth Annual Cost of Cybercrime Study


FAQs

You know why you want to attend RSAC 2019 APJ, and so do we. But upper management may have some questions before they’re ready to get on board. So here are a few that might come your way—and handy answers to keep in mind.

Q. Why do you need a Full Conference Pass for three days? Why not a Visitor Pass for just a day?

A. A Full Conference Pass gives me access to everything that RSAC 2019 APJ has to offer—which means I can maximize my experience and the time away from the company. Plus, with more than 60 sessions covering all aspects of cybersecurity, hands-on demos of the latest solutions from more than 90 exhibitors and countless valuable networking opportunities, there’s really no way to take advantage of all this content in less than three days.

Q. Is this conference worth the money?

A. Yes. A Full Conference Pass is between S$700 and S$1,000 depending on the discount period—so the sooner I register, the more affordable it will be. Compare that to the cost of a single cyberattack, especially when considering that threats grow every year, if not every month. A Microsoft survey* found that the average cost of a cyberattack for a medium-sized Asia-Pacific company is about S$14 million. And even a relatively minor cybersecurity issue can damage a company’s reputation, which is costly in its own way.

Q. Why not watch some webinars instead? Why do you have to attend a conference in person?

A. I could watch an array of webinars for three days and still not get the unique insights that industry leaders will be sharing at RSAC 2019 APJ. Plus, the interactive teaching sessions, hands-on product demos and networking opportunities are valuable aspects of learning that I can only get from an in-person experience. 

Q. How will it benefit the company if you attend?

A. Cybersecurity isn’t just a concern for the IT department anymore. It’s a part of almost every aspect of business. What I learn at RSAC 2019 APJ will help strengthen our company from multiple standpoints. And once I’m back, I’ll be happy to meet with the whole team and share my newfound understanding of the emerging issues—and solutions to counter them—that we all need to be aware of.   

Q. What about attending other info security conferences instead?

A. RSA Conference is considered the most comprehensive infosec event in the APJ region. It draws the most respected industry experts and thought leaders who share the latest and most valuable information. Plus, it provides both regional and global perspectives.

*A Cyber Attack Costs Average $10.3 Million, Too Big for SMEs

This document was retrieved from http://www.rsaconference.com/events/ap19/register/justify-your-attendance on Tue, 18 Jun 2019 05:02:54 -0400.