Securing a US$2.8B Digital Asset: The Movie—Avatar

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The protection of intellectual property and the concept of digital content security have peculiar challenges. The film industry is to an extent unregulated; mavericks and those that ‘think outside of the box’ are revered. Finding an agreeable balance is between the security controls. The results were the success of the movie Avatar, now with an all-time box office gross at US$2.8 billion.

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