As enterprises are getting collaboration in the center of their business themes, the balance has to be right for new world commerce to thrive. Security has been seen as a barrier to entry. With the cloud services, social media and hyper connectivity in the heart of how citizens communicate, enterprises need to embrace partner ecosystems, contingent staff and work with disruptive trends. The three dimensional world where mobility, cloud and social media meet is the Application. The Application Economy is upon us and a part of the open enterprise and this open enterprise needs security to be an enabler to business.