Justify Your Attendance

Thank you for your interest in attending RSA® Conference 2014 in February. Things are shaping up to be a fantastic event filled with deep technical content along with topics that address today’s most pressing questions on how to fight cyber threats and proactively manage risk – all delivered by the world’s best and brightest across the industry. We have received a request for a Business Justification letter from some of our attendees.  Below is a letter template you can use to help justify your attendance at RSA Conference 2014. Simply copy and paste the document into an email or word document and fill in the highlighted portions.  This will outline the value that attending RSA Conference provides not just you as an information security professional, but your entire organization.

Subject: Request to Attend RSA® Conference 2014

Dear [Decision Maker Name],

RSA Conference 2014 takes place from February 24-28 at the Moscone Center in San Francisco. The Conference offers five full days of educational training from experienced industry practitioners. It is widely regarded as the world’s leading forum for enterprise and technical information security professionals. Therefore I would like to request approval to attend, as I believe it will further develop my technical skills, and build knowledge around new security innovations and shared best practices.

The Conference (http://www.rsaconference.com/events/us14) offers comprehensive, cutting-edge educational sessions presented by leading industry speakers. It covers a number of critical security issues and emerging concepts facing our organization.

If I attend I’ll receive:

  • Over 22 hours of learning in track sessions. This year’s program includes session presentations touching on several important topics for us. There are over 300 sessions covering a wide variety of topics – for example (select and list appropriate examples from: iOS App security, cybercrime, Bring-Your-Own Device, Big Data, Android and mobile malware, security psychology, cloud and virtualization security, software security, Denial-of-Service attacks, threat research, mobile, authentication, patching, data breaches, Smart TV vulnerability, zero-day attacks, governance, IT trends, HTML5, cryptography, secure code)
  • I’ll also have the chance to understand the latest trends from industry leaders and guest speakers including executives from Microsoft, RSA, Symantec, Qualys and Akamai. This year, notable keynote speakers include Hugh Thompson, Art Coviello, Philippe Courtot, Nawaf Bitar and presenting the closing keynote, Stephen Colbert.
  • Approx. 9 hours of high level networking. Throughout the course of the five days there’s time dedicated to networking, plus special events, so I’ll have a chance to raise our profile and develop our relationships and contacts.
  • Access to key sponsors. I’ll have access to product demos and get 1-to-1 face time with sponsors. Of specific interest to us are: (choose the most relevant to your organization at http://www.rsaconference.com/events/us14/about/sponsors).

Costs

The approximate investment for my attendance is as follows (complete the information as appropriate):

Travel costs

$XXX

Accommodation (5 nights at $129-455/night*)

$645 - $2275*

Meals (5 days at $XXX)

$XXX

Delegate Pass (for 5 days)

$1895†

Total cost to attend:

$XXXX

*The Conference has specially negotiated hotel rates for attendees ranging from $129-455/night at nine event hotels. †This registration rate is discounted providing I register before January 24th.

Payback: Our ROI

I believe the insights learned by attending RSA Conference can help avert costly information security scenarios. Norton’s latest study estimates the global cost of consumer cybercrime is $110 Billion a year.** The cost of a delegate place seems a small price to pay for actionable intelligence to help our business combat information security risk and the reputational damage that results from even a minor compromise.

When I return from RSA Conference, I will compile a short presentation covering speakers presentation notes, useful vendor product information, new contacts made and a proposal for implementing new ideas that will benefit our team. I will also make any Conference materials available to my colleagues.

To benefit from the current discount I need to register before January 24th, so I appreciate a quick response. Thank you for your consideration.

[Add standard sign off]

** 2012 Norton Cybercrime Report

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