Robert Holleyman

President and Chief Executive Officer, BSA | The Software Alliance

As President and CEO of BSA, Robert Holleyman is the chief advocate for the global software industry. An outspoken champion for breaking down barriers that cloud providers face when they do business internationally, Holleyman is leading industry efforts to establish a policy framework that will allow a cohesive global marketplace for cloud services to flourish. He has overseen a first-of-its-kind study of cloud-related policies around the world and was an early proponent of policies that promote widespread deployment of security technologies to build public trust and confidence in cyberspace. He testifies frequently before the United States Congress, the European Commission, the World Intellectual Property Organization and other governing bodies on technology, trade and economic matters.

Robert ’s sessions at USA 2013

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