Justify Your Attendance

RSA® Conference Europe offers the best information security content in the industry. However we understand times are tough and many organisations have limited budgets, which is why they require more than just our word to be convinced to sponsor team members to attend. Below we have prepared a letter template you can use to help justify your attendance at RSA Conference Europe. Simply copy and paste the document into an email or word processor, fill in the highlighted portions and give it to the decision maker within your organisation to help them understand the value attendance provides not just you as an information security professional, but the entire organisation.

Subject: Request to Attend RSA® Conference Europe 2013

Dear [Decision Maker Name],

RSA Conference Europe 2013 takes place from 29th – 31st October at the Amsterdam RAI, in The Netherlands. The Conference offers three full days of educational training from experienced industry practitioners. It is widely regarded as one of the best forums for enterprise and technical information security professionals. Therefore I would like to request approval to attend, as I believe it will develop our combined knowledge of new innovations and best practices.

The Conference (http://www.rsaconference.com/events/eu13) offers comprehensive, cutting-edge educational sessions presented by leading industry speakers. It covers a number of critical security issues and emerging concepts facing our organisation.

If I attend I’ll receive:

  • 16 hours of learning in track sessions. This year’s programme includes session presentations touching on several important topics for us. There are over 60 sessions covering a wide variety of topics – for example (select and list appropriate examples from: iOS App security, cybercrime, Bring-Your-Own Device, Big Data, Android and mobile malware, security psychology, cloud and virtualization security, software security, Denial-of-Service attacks, threat research, mobile, authentication, patching, data breaches, Smart TV vulnerability, zero-day attacks, governance, IT trends, HTML5, cryptography, secure code)
  • I’ll also have the chance to understand the latest trends from industry leaders and guest speakers including executives from Microsoft, RSA, Symantec, Qualys and Akamai. This year, notable keynote speakers include Hugh Thompson, Art Coviello, Wolfgang Kandek, Mark Hughes and presenting the closing keynote, Lord Seb Coe.
  • Access to key sponsors. I’ll have access to product demos and get 1-to-1 face time with sponsors. Of specific interest to us are: (choose the most relevant to your organisation at http://www.rsaconference.com/events/eu13/sponsors)
  • Approx. 7 hours of high level networking. Throughout the course of the 3 days there’s time dedicated to networking, plus special events, so I’ll have a chance to raise our profile and develop our relationships and contacts.

Costs

The approximate investment for my attendance is as follows (complete the information as appropriate):

 Travel costs  € XXX
 Accommodation (3 nights at €185 - €240/night*)  € 555- €720*
 Meals (3 days at  € XXX)  € XXX
 Delegate Pass (for 3 days)  € 1095†
 Total cost to attend:  € XXXX

*The Conference has specially negotiated bedroom rates for attendees ranging from € 185-€240/night at three event hotels. This rate includes breakfast.  †This registration rate is discounted providing I register before 27th October.

Payback: Our ROI

I believe the insights we gather by attending RSA Conference Europe can help avert costly security lapses. Norton’s latest study estimates the global cost of consumer cybercrime is $110 Billion a year.** The cost of a delegate place seems a small price to pay for actionable intelligence to help our business combat information security risk and the reputational damage that results from even a minor compromise.

When I return I will compile a short presentation covering speakers presentation notes, useful vendor product information, new contacts made and a proposal for implementing new ideas that will benefit our team. I will also make any Conference materials available to my colleagues.

To benefit from the current discount I need to register before 27th October, so appreciate a quick response. Thank you for your consideration.

[Add standard sign off]

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