Jennifer Ellard

Tipping Point Product Director, HP Software Enterprise Security Products

At HP, Jennifer Ellard focuses on end-to-end product marketing for the Tipping Point product line. In the role, she manages a team who executes go-to-market strategy, including awareness, demand generation and sales enablement. Previously, Ellard was at Symantec where she led product marketing groups, including mobile security software, Windows and Linux-based storage and availability software, network-attached storage appliances and data loss prevention software. While at Symantec, her sales programs were able to increase revenue by $5m in two quarters and helped turn around a $800m business from steady decline to 8% growth. Her focus has been around bringing products to market from early buyer education to training sales and channel teams.

Additionally, Ellard has a communications background and worked in Analyst and Public Relations for enterprise software, enterprise hardware and consumer electronics companies.

Jennifer’s sessions at Asia Pacific 2013

This document was retrieved from on Thu, 08 Oct 2015 21:34:19 -0400.
© 2015 EMC Corporation. All rights reserved.