Tipping Point Product Director, HP Software Enterprise Security Products
At HP, Jennifer Ellard focuses on end-to-end product marketing for the Tipping Point product line. In the role, she manages a team who executes go-to-market strategy, including awareness, demand generation and sales enablement. Previously, Ellard was at Symantec where she led product marketing groups, including mobile security software, Windows and Linux-based storage and availability software, network-attached storage appliances and data loss prevention software. While at Symantec, her sales programs were able to increase revenue by $5m in two quarters and helped turn around a $800m business from steady decline to 8% growth. Her focus has been around bringing products to market from early buyer education to training sales and channel teams.
Additionally, Ellard has a communications background and worked in Analyst and Public Relations for enterprise software, enterprise hardware and consumer electronics companies.