Preview - Navigating Social Media Legal Risks: Safeguarding Your Business

I received a copy of Navigating Social Media Legal Risks: Safeguarding Your Business last week and only had time to start and read the first chapter.  The first chapter deals with contests and sweepstakes; and no, they are not synonymous.

A few days later, I got the following invite on Facebook:



Suffice to say, that giveaway is neither a contest nor sweepstakes, rather a scam. By knowing how to run a legimate contest, one can also easily determine how the above invitations are being run by swindlers.

With that, Navigating Social Media Legal Risks: Safeguarding Your Business is a fascinating book that shows how easy it is for well-meaning organizations, to use social media, albeit in ways that may violate various laws.

The book calls itself a plain-English business guide to avoiding social media legal risks and liabilities, written by an attorney, but written specifically for non-attorneys.

This looks to be an invaluable resource for any organization using social media that wants to stay on the right side of the law.

Full review to follow.

Ben Rothke

by Ben Rothke

on July 11, 2012

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